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How to Write a Press Release

Writing a press release can seem like a daunting task, but if you break down the release in parts it will make it easier to write. Think of a press release as a story. There should be a beginning, middle and end. Think about the message you want the press release to convey. But, it’s important that the message you want to convey will resonate with the media and the public.

A press release is typically written when you want to announce something about your business. This could be an event you want the public to know about, a rebrand of your business, a new hire or even a recognition.

You don’t write a press release, just for the sake of writing a release and getting your business out there. The release should have a Who, What, Where, When and Why. Ensuring these 5 things are communicated, will ensure that your message is being conveyed.

The second most important thing that a press release should include is your contact information. You want to make it easy for the media to reach out to you if they have a question. The best thing to happen to your release is not just the media agreeing to publishing but for it to turn into a story.

Remember a press release can be a powerful tool, but it is extremely important that it conveys a timely and informative message.